Make your data work harder for you
Optimad is a data and analytics agency that helps brands collect more actionable insights and develop stronger data-driven strategies to connect with their customers. We leverage our proprietary first-party datasets and/or onboard your data to create an audience-first marketing strategy with measurable results.
Drive success with advanced audience data services
Optimad takes a deliberate approach to digital marketing, incorporating first-party datasets to develop, target, and refine audiences that matter to your content. This makes us a preferred partner among organizations that want to take a more deliberate, data-driven approach to brand engagement, using data that informs audience targeting, marketing channels, and messaging.
Comprehensive audience analytics solutions
Our data onboarding capabilities leverage multiple partners in order to provide the most expansive, future-proof onboarding solution to prepare for a cookieless future. Our approach yields unparalleled match rates and deeper reach into your target audiences.
Data onboarding
Our comprehensive audience data solutions are designed to move, persuade and, most importantly, perform – helping you achieve your goals and win. With the measurable results to prove it. Here are some of the solutions we provide:
Fuel your programmatic and social campaigns with the most privacy-compliant data available, sent directly to your DSP or preferred platform, via one of our premier data onboarders or various premium data stores.
Data licensing
Audience development
At Optimad, our audience data experts can help you identify, target, and attract audiences at scale, prioritizing users who are ready to make decisions. Our comprehensive first-party data sets give you access to the best privacy-compliant insights and targeting capabilities.
Audience measurement
Measurable reporting by demographics and behavior helps you understand what resonates best with your target audience. Measure real-world impact via upfront creative testing, in-flight optimizations, randomized control trials, and in-store purchase tracking. Then map it back to your advertising to make real-time data-driven optimizations.
Here's how
Mapping the path
We work with clients to identify the most important KPIs to their business success. Our team builds a customized mix of different tools, techniques, and campaigns — a combination of paid, organic, and data-tracking techniques — to help you achieve your most important marketing objectives.
Driven from Data
Data is at the center of every decision we make. Our industry-leading approach to analytics and strategy gives you greater control over audience outreach, measurement, and optimization, delivering game-changing results.
At Optimad, we combine data, technology, and media to help your brand grow online.
Powered by Technology
We understand the role technology plays in digital media success. That’s why we developed Deploy, a proprietary data onboarding and media activation platform. This easy-to-use platform allows our clients to reach new audiences and closely measure results to unlock new opportunities for brand growth.
Focused on the Mission
We’re proud to work with contents that inspire change. We work harder, push further, and communicate with transparency, allowing your brand to change lives faster and more effectively than ever before.