Nick Bartelt knows firsthand how big brands operate and what needs to be done to drive the highest ROI for their marketing spends. Nick spent almost 10 years at Kimberly Clark in Data Analytics and Shopper Marketing roles. He led the Bentonville team and was instrumental in catapulting Starbuck’s shopper business at Walmart. Following his corporate stints, Nick’s passion for technology took him to media sales in a quest to help people similar to himself stop wasting their digital media dollars and start driving sales. Nick’s tenacity and dedication to achieving quality results for his clients made him a natural leader for Optimad’s sales team.