Optimad – Performance Advertising Redefined

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Sense and respond accountability

Performance redefined

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Pay only for results

Pay-per-performance model

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Accelerated learning

ExactMatch™
Dynamic real-time optimization

slider-1

Sense and respond accountability

Performance redefined

slider-1

Pay only for results

Pay-per-performance model

slider-1

Accelerated learning

ExactMatch™
Dynamic real-time optimization

Performance guarantee

Our guarantee

Our 100% risk-free, pay-per-performance model guarantees results across the entire consumer journey. Get high-converting traffic to your landing pages, views for your latest video ads, and engagement on your social media posts. Optimad delivers results. Guaranteed.

Awareness

Viewability
Video views
Impression

Engagement

Shares/Likes
Contest Sign Ups
Clicks
Click Thru Rate
Clicks to Event
Locator

Conversion

Lead Generation
Buy Now Clicks
Add to Cart Clicks
Offer Downloads
App Downloads

Our belief

We believe in performance marketing based on conversion and engagement metrics, not just impressions

Accountability

To protect our clients from waste (e.g., below the fold impressions) and fraud (e.g. bot traffic), we base our compensation on audience engagement metrics like video views, ticket purchases, and fan acquisition.

Relevance

Serve contextually relevant content to the most responsive audience in the moment they are most likely to act. Leverage our technological insights to connect with the right audience for your campaign.

Results

Know exactly what you’re buying upfront with our performance guarantee. Instead of impressions, buy the actual result you are looking for (trailer video views, FB fan acquisition, clicks to ticketing site, etc.)

Our belief

We believe in performance marketing based on conversion and engagement metrics, not just impressions

Relevance

Serve contextually relevant content to the most responsive audience in the moment they are most likely to act. Leverage our technological insights to connect with the right audience for your campaign.

Success

Results

Huggies

Digital media achieves 18.5% store traffic lift

Barilla

Achieved CTR 5x Industry Average for new product launch

Hit film

Delivered 12MM video views for box office hit that ran 8 weeks in theaters

Coleman Company

Campaign Delivers Incremental $1.2MM of Revenue

Ducati

Delivered Qualified Leads Valued at $1.8MM

Huggies

Digital media achieves 18.5% store traffic lift

Barilla

Achieved CTR 5x Industry Average for new product launch

Hit film

Delivered 12MM video views for box office hit that ran 8 weeks in theaters

Coleman Company

Campaign Delivers Incremental $1.2MM of Revenue

Ducati

Delivered Qualified Leads Valued at $1.8MM

What we excel at

Our services

Digital strategy

Achieve your brand objectives by leveraging technology-based insights with seasoned industry experts. Our strategists have years of experience in both digital and shopper marketing.

Media planning

Captivate your target audience and start seeing results with custom media plans designed by a digital strategist. Get device and channel specific media mix recommendations tailored to your industry, brand, & campaign objectives.

Media buying & placement

Our proprietary technology allows us to take a unique buying & placement approach to ensure we are placing ads where they are most effective while maximizing your marketing dollars.

Real-time optimization

Maximize user engagement, conversions, & ROI for the life of the campaign. Continuous, real-time optimization ensures that media spend always aligns with media consumption behaviors.

Data analytics & reporting

Gain valuable shopper insights from our campaign performance recaps. From top-performing ads to optimal daypart & media channels, learn which variables resonated most with your target shoppers.

Measurement

Track how your online ads lead to offline and online purchases via our third party media attribution partners. Know with certainty that your digital media investment is yielding measurable results.

Performance guarantee

Dynamic real-time optimization

Continuous, real-time optimization ensures that media spend always aligns with media consumption behaviors.

Predictive technology maximizes ROI by constantly realigning
campaign spend to mirror any shifts in media consumption patterns due to breaking news, weather trends, regional events, viral trends and other variables affecting your target markets.

Reach audiences with precision and speed

Our ExactMatch™ technology micro-test thousands of combinations of campaign variables to rapidly identify which media funnels produce results.
Reach the right person at exactly the right moment, on their preferred media channel and device, with a message that compels them to action.

Accelerate learning with ExactMatch™

Gain valuable insights into motivations, purchase behaviors, ad preferences, retail affinities, lifestyle routines, & digital habits.
Split test hundreds of combinations of campaign variables in rapid speed with our ExactMatch™ technology to create compelling, personalized experiences in your target markets.

Leadership

Kevin Weisberg
Chief executive officer / Founder

Lou Paik
Chief marketing officer / Founder

Jay Mathew
Chief operating officer

Sam Chadha
Chief strategy officer

Los Angeles

Chicago

Dallas

New York

Tokyo