The Science of Perfect Timing
Unique, data-driven insights enable us to create highly personalized moments primed for conversion.
56% of digital ads are not seen by human eyes.*
We believe in performance based on engagement & conversion metrics, not just impressions.
Accountability in media buying
To protect our clients from waste (e.g., below the fold impressions) and fraud (e.g. bot traffic), we base our compensation on audience engagement metrics like video views, ticket purchases, and fan acquisition.
Relevant Content for Responsive Audiences
Serve contextually relevant content to the most responsive audience in the moment they are most likely to act. Leverage our technological insights to connect with the right audience for your campaign.
Pay Only for Results
Know exactly what you’re buying upfront with our performance guarantee. Instead of impressions, buy the actual result you are looking for (trailer video views, FB fan acquisition, clicks to ticketing site, etc).
Reach the right person at exactly the right moment, on their preferred media channel and device, with a message that compels them to action.
Split test hundreds of combinations of campaign variables in rapid speed with our ExactMatch™ technology to create compelling, personalized experiences in your target markets.
Predictive technology maximizes ROI by constantly realigning campaign spend to mirror any shifts in media consumption patterns due to breaking news, weather trends, regional events, viral trends, & other variables affecting your target markets.
Digital Strategy
Achieve your brand objectives by leveraging technology-based insights with seasoned industry experts. Our strategists have years of experience in both digital and shopper marketing.
Media Planning
Captivate your target audience and start seeing results with custom media plans designed by a digital strategist. Get device and channel specific media mix recommendations tailored to your industry, brand, & campaign objectives.
Media Buying & Placement
Our proprietary technology allows us to take a unique buying & placement approach to ensure we are placing ads where they are most effective while maximizing your marketing dollars.
REal-time optimization
Maximize user engagement, conversions, & ROI for the life of the campaign. Continuous, real-time optimization ensures that media spend always aligns with media consumption behaviors.
Data Analytics & Reporting
Gain valuable shopper insights from our campaign performance recaps. From top performing ads to optimal day-part & media channel, learn which variables resonated most with your target shoppers.
Measurement
Track how your online ads lead to offline and online purchases via our third party media attribution partners. Know with certainty that your digital media investment is yielding measurable results.
Store Traffic Lift
Valued at $1.8MM
box office hit that ran
8 weeks in theatres
for new product launch
Incremental $1.2MM of Revenue
Viewability
Video Views
Contest Sign Ups
Clicks
Click Thru Rate
Clicks to Event Locator
Buy Now Clicks
Add to Cart Clicks
Offer Downloads
App Downloads
Get high-converting traffic to your landing pages, views for your latest video ads, and engagement on your social media posts. Optimad delivers results. Guaranteed.
