Chief Marketing Officer
Lou’s passion for digital marketing, entrepreneurial spirit, and background working at top CPG brands (Unilever & Dannon) led to the creation of Optimad Media. Lou brings a unique perspective to digital media based on over 15 years of experience across CPG marketing, sales, & management consulting. His expertise in developing compelling marketing campaigns for top global brands (Unilever & Dannon), e-commerce, & leading retailers led to the development of our proprietary algorithm. Seeing a need to bridge digital innovation with tangible results, Lou helped develop ExactMatch™ which targets consumers effectively across the digital ecosystem to deliver guaranteed actions.